
kin Eyeshadow
Straight from your feed
Swipe, smudge, done
Real lids, real routines. One stick and a fingertip.
Try it on
One stick, three steps
Pick a shade and watch it go from a single swipe to a soft smoky eye.
Try a shade:
Shade finder
Find your eyeshadow shade
Two quick taps, one shade picked for you, plus a second to mix in.
Your match
Every shade works on every eye colour. These are just good places to start.
Why a stick
Not another palette
A palette gives you twelve shades and four brushes. The stick gives you one good look, fast.
Which shade should I pick?
For every day, start with Pearl Golden Brown or Matte Cinnamon. For a smoky night, add Matte Deep Magenta. The shade finder matches a shade to your eye colour and vibe.
How do I apply it?
Glide the stick across your lid from the lash line up. Tap the top edge with a fingertip to blend it out. For a smoky eye, add a second layer at the outer corner and along the lower lash line. The step-by-step demo shows it.
Do I need a brush?
No. A fingertip blends it out well. A fluffy brush works too if you like a more diffused edge.
What's the difference between matte, pearl and multichrome?
Matte shades have no shimmer. Pearl shades have a fine shimmer that catches the light. Multichrome shades shift colour as you move: pink to lilac, pink to periwinkle, or aqua to mint to pink.
Can I layer shades?
Yes. Put a matte or deeper shade on the lid and tap a pearl shade on the centre of the lid, or add a multichrome on top for a colour shift.
How long does it last? Is it waterproof?
It's a long-lasting formula that's water and sweat resistant, so it holds up through a warm day. How long it lasts on you still depends on your lids: if yours get oily, an eye primer underneath helps. Take it off with an eye make-up remover or cleansing balm.
What's in it?
Key ingredients include mica and synthetic fluorphlogopite for shimmer, dimethicone and mineral oil for a creamy glide, silica for a soft feel, and vitamin E (tocopheryl acetate). The full ingredient list is on the pack.
I have sensitive eyes. Anything to know?
Check the full ingredient list on the pack and patch-test on your inner wrist first if you're unsure. Keep it out of the eye itself, and stop using it if you notice irritation. If you wear contact lenses, apply it after putting them in.
How do I take it off?
Use an eye make-up remover, micellar water or a cleansing balm, then rinse.
How big is it?
Each stick holds 2 g (0.07 oz) and has a cap, so it's easy to carry.
How do the bundles work?
Pick 1, 2 or 3 sticks in any mix of shades. 2 sticks get 10% off and 3 get 20% off, applied automatically at checkout, and 2+ items ship free.