01 Apricot
Soft peachy nude, the barely-there one

Straight from your feed
Real people, real tests: tissues, glasses, gloss on top.
The Korean gel formula
It goes on like a creamy liner and gives you 20 seconds to blend. Then the gel sets into a stain that stays where you put it.
Draw an X on your cupid's bow
Two little strokes mark the peaks so both sides match.
Outline your lips
Follow your natural line, or go just over it for a fuller look.
Blend inwards, within 20 seconds
Soften the edge with a fingertip for a lip-blush ombré.
Leave it matte, or top it off
Add gloss or balm, or fill in the whole lip for a lipstick finish.
Once it's set, test it:
Animation for illustration. Real set time is about 20 seconds.
Built like a pen
Find your shade
Wear one on its own, or line with a deeper shade and fill with a lighter one.
01 Apricot
Soft peachy nude, the barely-there one
02 Peach
Warm dusty nude for every day
03 Rose
Muted rose, your-lips-but-better
04 Coral
Bright pink coral
05 Peony
Terracotta pink nude
06 Carmine
Bold orange red
07 Crimson
Raspberry red with a pink edge
08 Chili
Classic true red
09 Brick
Burnt orange brick
10 Rust
Red-brown, the 90s liner
11 Berry
Deep wine berry
12 Plum
Dark plum berry
Liner first, then fill the centre and blend where they meet. Each combo comes with 10% off.
90s brown-pink
Line 10 Rust + fill 03 Rose
Red-brown edge, rosy centre. The look all over your feed.
Soft-focus nude
Line 09 Brick + fill 02 Peach
Warm, blurred and easy for every day.
Classic red
Line 08 Chili + fill 06 Carmine
A crisp true-red line with a brighter centre.
Berry ombré
Line 12 Plum + fill 07 Crimson
Dark plum edge melting into raspberry.
Sunset coral
Line 09 Brick + fill 04 Coral
Brick line, bright coral middle. Summer in a swipe.
Everyday rose
Line 05 Peony + fill 01 Apricot
Pink-nude edge with a peachy centre.
Why switch
Same long-wear stain, none of the waiting, peeling or guessing.
About 20 seconds from when it touches your lips. Work one lip at a time: draw, then blend with a fingertip or lip brush straight away. Once it sets, it stays where you put it.
Once it has set it's made to stay put: coffee cups, water bottles, kisses. Give it a full minute before you eat or drink the first time, and blot once if you went heavy.
Yes. The gloss itself will move like any gloss does, but the colour underneath stays. Wipe the gloss away and the liner is still there.
All day for most people. Very oily food can wear the centre of the lip sooner, so carry the stick for a quick touch-up.
Both. Use the tip for a defined line or an ombré, or fill in the whole lip for a soft-matte lipstick finish.
Twist the two halves of the stick and fresh gel rises, like a pen. Twist a little at a time; you only need a few millimetres showing.
In the end cap. Pull it off, put the tip in and twist gently to bring back a sharp point.
Yes. It's a Korean gel formula: creamy while you blend, then it sets into a stain.
Use an oil-based remover, a cleansing balm or micellar water. Water and soap on their own won't shift it once it's set.
Check the full ingredient list on the pack, and if you're unsure, patch-test on your inner arm first. Stop using it if your lips feel irritated.
Pick 2 sticks for 10% off or 3 for 20% off, in any mix of shades. The discount is applied automatically in your cart, and orders of 2+ items ship free.